Hi, I'm Iris.ly.Zhang

I love creating new things and bringing ideas into tangible form. My work centers on brand identity and visual systems, including logo design, book and poster design, social media kits, and web graphics. I’m deeply drawn to sensing and capturing the essence of a brand—the emotional tone, the values, and the experience it wants to evoke.My approach isn’t about assembling generic visuals. It’s about building something original, made specifically for each client—something that feels alive and aligned with their vision.I hold a BA in Advertising from Beijing Institute of Fashion Technology, and an MFA in Visual Communication from the Royal College of Art. Over the past 7 years, I’ve worked as a freelance designer with clients across a wide range of industries, including musical instruments, fragrance, pet products, beauty, and more.